This is the golden age of food and beverage industry. The competition is fierce and all schools of thoughts contend for attention. Under such a strong competition, after having set up more than 100 stores, the light food brand Li Lao Wo Tang owned by Suzhou marvel restaurant group upgrade itself based on market demand. After having received this case, Instead of working on the design Su Zhou You Bie She Ji started to study the customer groups and analyze the data. Most of the stores of li Lao Wo Tang are in the Shopping mall of CBD zones and near the supermarket of Lin Li Zhong Xin. Most of the customers are white-collar workers born after 1980s and 1990s. Such groups are more concerned with the freshness of ingredients, and the ingredients, the comfort of the environment and the emotional warmth of the atmosphere. So, You Bie She Ji shows the audiences’ high quality requirement about life in the most straightforward way, which conveys the philosophy of Ni Lao Wo Tang.